CUTHINGS - corporate identity
For the design of the corporate identity and marketing campaigns for Cuthings, their unique production process was used as a starting point. This resulted in a double-sided printed accordion-like leaflet.
The front of the folder guides the reader from general company information to the various material options and the sectors in which the company is active. The backside, which is designed like a blueprint, illustrates the production process from idea to production, as well as transport to the customer.
From this folder, the general corporate identity was created, which was applied to the website, social media account, official documents, business cards, promotional gifts, and newsletters.
In addition, Cuthings deals creatively with production waste. An entire exhibition stand was made from waste material. Both the products shown at the fair and the stand itself were manufactured entirely by the company's machinery. This concept was also extended to the design of the office spaces and the production hall.